Twitter will shortly start streaming professional baseball and ice hockey games, signing a bargain to show one game per week on its platform.
The deal adds to Twitter’s earlier was taking steps to bring NFL football match to its users, having already streamed video from the Wimbledon tennis tournament and the Republican National Convention. Twitter will also be streaming this week’s Democratic National Convention.
Twitter’s future as a standalone company has been the subject of plenty of speculation, with critics arguing that the company has done little in recent years to bolster or improve its service.
It now appears that Twitter is moving in a very special direction as a destination for live events.
Twitter is the fastest route to consider whats unfolding in MLB and the NHL, said Anthony Noto, Twitters chief financial officer, in a press release.
In addition to the games, Twitter will also host a new, exclusive highlightings prove called “The Rally, ” produced by 120 Sports.
Twitter’s deal is officially with Major League Baseball Advanced Media, the technology limb of the MLB that powers a variety of streaming services.
Twitter has long been a great partner and platform for both baseball and hockey fans as they follow their favorite squads and players every day, said Kenny Gersh, MLBAMs executive vice president of business, in the release.