Twitter is testing its new live athletics setup at Wimbledon

Marin Cilic of Croatia returns to Roger Federer of Switzerland during their men’s singles match on day ten of the Tennis Championships in London, Wednesday, July 6, 2016.
Image: ben curtis/ AP

Twitter on Wednesday rolled out a new live product that demonstrates tweets alongside live video.

From what we can tell, the feature is first being used by the official Wimbledon account. As noted by investor Chris Sacca, the view demonstrates live video( which includes play-by-play commentary and interviews) alongside relevant tweets with the #Wimbledon hashtag.

The river is from “Live@ Wimbeldon, ” which includes interviews, highlights and non-live match play. No live games are being shown.

Ryan Hoover, founder of Product Hunt, noticed that the URL structure for this kind of product is twitter.com/ i/ live.

The Wimbledon livestream is brought to you by Wimbledon and ESPN and there is a connect on the river page for users to watch the event live via ESPNs ESPNPlayer.

A spokesperson for Twitter said in a statement to Mashable : “Twitter is increasingly a place where people can find live streaming video, and that includes exciting sporting events like Wimbledon. This livestream is an extremely early and incomplete test experience, and we’ll be stimulating lots of improvements before we launch it in its final form.”

Image: twitter

Preview of whats to arrive ?

Twitters commitment to live video is well known, but this could be our first shot at assuring how the social network intends to bring the greater conversation that take place around live events into live video feeds.

Live athletics became a central piece of this push in April when it won the digital rightsto stream 10 live Thursday night NFL football games, as well as pre- and post-game shows as well as some behind-the-scenes looks.

Those rights had been closely watched as many thought that Facebook or Google might be interested in dipping their toe into live athletics with the limited Thursday package, which only lasts for one year.Sports rights are usually sold in long, expensive, multi-year packages that are usually only sustainable for broadcast and major cable companies that know they can bring in big ad dollars or subscription fees.

Weve been curious about how Twitter would showcase video alongside tweets. Now it seems like we have an idea if not a very basic one for now.

It will be interesting to see how other media companies use Twitter for live events.

Would you watch video this route? Let us know in the comments .

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