Twitter embraces #foodporn, signs partnership with 17 top cooks

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Image: Jaap Arriens/ NurPhoto via Getty Images

Eat your heart out, foodies.

Twitter has enlisted 17 top cooks and influencers to attain food-focused original content within the company’s platform in what looks like a full-on embrace of the Internet’s love of #foodporn.

Called the “Twitter Council, ” the group includes a variety of popular celebrity cooks including Giada De Laurentiis and Alex Guarnaschelli. They will tweet, Vine and Periscope original food content every day, as well as participate in special events online and in the real world, testing new products or bringing adherents into events.

Guarnaschelli is head of the council and spoke with Mashable about what she hopes the experience is like.

“We want to attain food dialogues and connections easy for anyone on Twitter” said Guarnaschelli. “No matter where people are in the world, we can all connect about food through Tweets.”

Food has emerged as one of the most social media-friendly topics, with many cooks having huge followings and media companies seeing plenty of engagement for recipe videos.

Adding original food content from well-known cooks and personalities adds on Twitter’s other recent efforts to bringing high-end to its users. Twitter is streaming the Republican and Democrat conventions, and will soon be streaming NFL football games.

A spokesperson for Twitter said the company is not paying cooks to participate and is not selling ads around the content.

Janice Morris, head of lifestyle media partnerships at Twitter, said she thought the Food Council would be a way to engage the food community that already exists on Twitter.

“Every day, we consider chefs and food lovers go on Twitter to share their experiences with food and food culture through Tweets” said Morris, speaking with Mashable . “Twitter is global, real time and conversational and can connect the entire food community through Tweets. Its also really visual, so its a perfect platform to share a photo or video to a global audience, and also an excellent place to have a dialogue about food.”

Twitter users looking to engage with the council can use the official hashtag, #FoodFlock to get involved.

These are all of the Food Council members( and their twitter manages, natch .)

Alex Guarnaschelli: @guarnaschelli , celebrity chef

Adam Rapoport: @rapo4, editor in chief, Bon Appetit

Amanda Hesser: @amandahesser, co-founder and CEO, Food 52

Anne Burrell: @chefanneburrell , celebrity chef

Ayesha Curry: @ayeshacurry , celebrity chef

Carla Hall: @carlahall , celebrity chef

Curtis Stone: @CurtisStone , celebrity chef

Geoffrey Zakarian: @gzchef , celebrity chef

Giada De Laurentiis: @GDeLaurentiis , celebrity chef

Graham Elliot: @grahamelliot , celebrity chef

Jos Andrs: @chefjoseandres , celebrity chef

Marcus Samuelsson: @MarcusCooks, celebrity chef

Michael Mina: @ChefMichaelMina , celebrity chef

Ming Tsai: @chefmingtsai , celebrity chef

Michael Symon: @chefsymon , celebrity chef

Nilou Motamed: @niloumotamed, editor in chief, Food& Wine

Rick Bayless: @Rick_Bayless , celebrity chef

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