Eat your heart out, foodies.
Twitter has enlisted 17 top cooks and influencers to attain food-focused original content within the company’s platform in what looks like a full-on embrace of the Internet’s love of #foodporn.
Called the “Twitter Food Council, ” the group includes a variety of popular celebrity cooks including Giada De Laurentiis and Alex Guarnaschelli. They will tweet, Vine and Periscope original food content every day, as well as participate in special events online and in the real world, testing new products or bringing adherents into events.
Guarnaschelli is head of the council and spoke with Mashable about what she hopes the experience is like.
“We want to attain food dialogues and connections easy for anyone on Twitter” said Guarnaschelli. “No matter where people are in the world, we can all connect about food through Tweets.”
Food has emerged as one of the most social media-friendly topics, with many cooks having huge followings and media companies seeing plenty of engagement for recipe videos.
Adding original food content from well-known cooks and personalities adds on Twitter’s other recent efforts to bringing high-end video to its users. Twitter is streaming the Republican and Democrat conventions, and will soon be streaming NFL football games.
A spokesperson for Twitter said the company is not paying cooks to participate and is not selling ads around the content.
Janice Morris, head of lifestyle media partnerships at Twitter, said she thought the Food Council would be a way to engage the food community that already exists on Twitter.
“Every day, we consider chefs and food lovers go on Twitter to share their experiences with food and food culture through Tweets” said Morris, speaking with Mashable . “Twitter is global, real time and conversational and can connect the entire food community through Tweets. Its also really visual, so its a perfect platform to share a photo or video to a global audience, and also an excellent place to have a dialogue about food.”
Twitter users looking to engage with the council can use the official hashtag, #FoodFlock to get involved.
These are all of the Food Council members( and their twitter manages, natch .)
Alex Guarnaschelli: @guarnaschelli , celebrity chef
Anne Burrell: @chefanneburrell , celebrity chef
Ayesha Curry: @ayeshacurry , celebrity chef
Carla Hall: @carlahall , celebrity chef
Curtis Stone: @CurtisStone , celebrity chef
Geoffrey Zakarian: @gzchef , celebrity chef
Giada De Laurentiis: @GDeLaurentiis , celebrity chef
Graham Elliot: @grahamelliot , celebrity chef
Jos Andrs: @chefjoseandres , celebrity chef
Marcus Samuelsson: @MarcusCooks, celebrity chef
Michael Mina: @ChefMichaelMina , celebrity chef
Ming Tsai: @chefmingtsai , celebrity chef
Michael Symon: @chefsymon , celebrity chef
Rick Bayless: @Rick_Bayless , celebrity chef
Have something to add to this story? Share it in specific comments .