Katie May, a model and self-proclaimed “Queen of Snapchat, ” passed away last night at age 34.
May was hospitalized for a stroke on Monday, reports TMZ . She remained in critical condition, and yesterday she was taken off life support.
In recent years, May had made a name for herself on social media. In addition to her Snapchat presence, she has nearly two million Instagram followers. She utilized the account primarily to share modeling shots.
May’s career began in public relations. She worked in PR for a way house after graduating from college, before opening up a boutique firm of her own. But eventually, hustling in the business world, while also being a single mom, was too burdensome.
“I knew that I no longer wanted to work for someone else in a 9-5 job, ” May explained in an interview with The Huffington Postlast month. “I couldn’t be without creativity and I had to be true to myself in this next chapter of my life. I was faced with insane overhead and had no idea what I wanted to do with my life.”
May utilized jogging as a time to contemplate life changes. As she operated home after falling her daughter off her school bus stop, she started to scene a new future for herself.
“During my jog I would listen to mantras or spiritual music and meditate and during this time I decided that I was going to do a photo-shoot, ” May continued. “I was going to follow my true desire to be on the other side of the camera, even though I am much older than the majority of members of the girls in the industry and truly had no experience. Fortunately, that shoot went viral thanks to specific features by Arsenic Magazine. The remainder is history.”
Shortly before her death, May became the face of JetBet, a challenger of popular sports betting appsFanDuel and DraftKings. She made it clear, though, that she wasn’t merely a spokesmodel she used her business background to play a role in the app’sdevelopment and her intelligence and skills were an integral part of the partnership.
“I’m demonstrating people you can be intelligent and a model, ” May told The Huffington Post.”You can do more than sell protein and tea on social media and you don’t have to be a movie star or musician to have influence. I tell the guys at JetBet when something is corny or won’t run socially and they tell me when my marketing ideas are too expensive or won’t align with their strategy.”
May is survived by her 7-year-old daughter. At period of publishing, a GoFundMe campaign has raised over $11,000 for May’s daughter’s living trust.
Screengrab via Instagram.com/ mskatiemay