CBS has been promising a bundle of its two flagship streaming services, CBS All Access and Showtime, since last year .~ ATAGENDAnd on last weeks earnings call, CEO Leslie Moonves announced a combined package would soon be available. Today, that blended package has arrived.
Starting now, customers can sign up for CBSs own take over the skinnybundle through either the cbs.com website or showtime.com, and opt to upgrade to the blended offering.
Initially, the bargain is only being made to current subscribers, however. Those whoalready pay for either Showtimes over-the-top service or the streaming service CBS All Access will see the option to add on the other service in their accounts Settings.
CBS All Access today goes for $5.99 per month, or $9.99 per month if you want to trench the ads. Showtimes over-the-top option is $10.99 per month.
The new, combined pricing is $14.99 per month for both services, or $18.99 per month if you want the CBS All Access commercial-free plan.
Though theonly route to sign up for the time being is through the websites, subscribers can then watch CBS or Showtime through all respective platforms and apps where the two services are available, which includes web, mobile apps, and TV platforms.
The move comes at a time when competition among streaming services is heating up, and the market has expanded to include a new type of service that offers live television streams in addition to on-demand content. That means, in addition to established streaming services like Netflix, Prime Video and Hulu, there are now a number of live Tv offerings to choose from, including Dishs Sling TV, PlayStation Vue, AT& Ts DirecTV NOW, YouTube TV, and most recently, Hulus new live Tv service .~ ATAGEND
Also of note, CBS this week struck a deal with its affiliate board to broadenaccess to its live streams across new digital platforms, including its own. Currently, CBS All Access lets spectators in 90 percent of the U.S. to receive their local station through the streaming service, and the new deal will grow that number further, the company said.
It will also attain CBSs live streams more accessible on rival services, including Googles YouTube TV, Hulus new streaming service, and other new entrants, and will provide opportunity for additional revenue.( CBS was already available on PlayStation Vue since its handled in 2015, but this new agreement offer more of framework for distribution agreements going forward .)
In other terms, CBS is no longer merely betting on its own services but is trying to work with the expanded situated of players now available.
Showtimes streaming service hit 1.65 million subscribers in February, and CBS All Access was nearing the same up from around a million each in July 2016, and closing in on the 2 million subscribers HBO NOW has claimed in the U.S.
CBS service has benefitted from more than simply arise in cord cutters it also procured the rights to NFL games on its service last December ,and has invested in original content, including a Big Brother reality show thats only available on streaming, and The Good Wife spinoff, The Good Fight.
Its also betting big on being the exclusive streaming home to the new Star Trek: Discovery series which was to have launched in January, but has been delayed to later this year .~ ATAGEND