No one could fault confused Boston Globe subscribers who woke up to an odd sight on their doorstep: a photo of a defeated Tom Brady with the headline: “A Bitter End.”
Wait, didn’t the Patriots win the Super Bowl, in a historic overtime battle , no less?
It seems The Boston Globe , which sends out early editions of its daily newspaper, guessed what the rest of the world did with the Atlanta Falcons leading the Super Bowl by 19 points heading into the fourth one-quarter, New England had no shot. And then came that misleading photo and dramatic headline.
Below the fold, it’s clear the early edition was to provide information on the game before it objective, presumably because a print deadline loomed. But what was above the fold had social media abuzz, with several stimulating callbacks to the infamous Dewey-defeats-Truman mistake make use of a Chicago newspaper in 1948.
Family friends in Naples, FL had this delivered to their home this morning. The perils of early edition newspapers. pic.twitter.com/ iSbchhrqSx
Field Yates (@ FieldYates) February 6, 2017
That photo of Patriots quarterback Tom Brady laying
deflated defeated on the ground is indeed the few moments to sum up New England’s poor first-half illustrate, but not the game’s legendary ending.
The Globe eventually got it right. A later cover-up of Monday’s paper features a very different photo of Brady.
The Boston Globe (@ BostonGlobe) February 6, 2017
Even the Washington Post had early editions praising the Atlanta Falcons’ first-half triumph, although the Post ‘s headline is clearer that the game was ongoing. Post Design Director Greg Manifold said on Twitter the version below only went out to a “sliver” of its readership.
As we learned Sunday evening, the Patriots are a relentless band of champions who can and will conquer even the biggest deficits. And early print deadlines only can’t handle that kind of ferocious comeback.